Our Values

These set out our standards for what we do and our behaviour towards each other and our viewers, advertisers and shareholders, whatever part of the company we work in.

Here's a description of all our values:

Customer focus - understanding our customers and exceeding their expectations
Collaboration - working together across the organisation acting as one ITV
Commitment - committed to our business, our programmes and to each other; proud to be part of ITV
Boldness - encouraging improvement through creativity and innovation
Excellence - aiming for the highest standards and demonstrating that we are the best in everything we do
Integrity - demonstrating integrity in everything we do: when working with colleagues, making programmes and understanding the diversity of opinion and talent we have across the organisation.

And two designed for our managers:

Commercial - doing everything possible to make ITV a commercial success
Leading - providing clarity and direction to create results, leading by example to motivate others

"We are intending to build a best-in-breed service centre where people, service and innovation will be at the fore-front of our offer. We face a real internal challenge to work with the business in driving enhanced compliance and control but feel that the BSC will be at the vanguard of this detail."

Dan Foley,
BSC Director