From marketing to recruitment

Joanne Laseur

Joanne Laseur works as a recruitment consultant specialising in finance roles in our Amsterdam office. She shares why she made the switch from marketing to recruitment, what she enjoys about her role and what it takes to be successful in recruitment.

Why did you make the move into recruitment?

After graduating with a bachelor’s degree in international business and management, I began a career in marketing, but it wasn’t giving me the job satisfaction I was looking for. I really wanted to be in a role where I could clearly see the impact my work was making. I came to Robert Walters as a candidate and after discussing what I wanted out of my career, my consultant suggested that I consider working in recruitment. After finding out more about how I could grow my career at Robert Walters, I became increasingly excited and enthusiastic about joining the company. Two years on I’m still as enthusiastic to continue developing my career as a recruiter.

What do you enjoy most about your role?

I’m a very social person, so establishing and maintaining strong relationships with my clients and candidates is one of the aspects I enjoy most about working as a recruiter. I get a lot of satisfaction from helping both clients and candidates achieve their goals and when you’ve built up a strong level of trust it helps you to achieve the outcome they’re looking for.

What qualities do you need to succeed as a recruiter at Robert Walters?

I think being a great listener and taking the time to understand a client’s business and overall objectives is crucial to delivering good results. For example, a client may specify that they are looking for a business analyst with strong communication skills and experience in specific accounting software. However, by asking how this role will play a part in achieving your client’s business goals, you may discover that your client is specifically interested in a candidate who can improve visibility of the company’s finances. Paying attention to the finer details means you can develop a more specific profile which really helps you to identify the best candidates for selection.

The same rules apply to candidates. You may be working with a candidate who only wants to work for large companies, but by understanding their goals and motivations, you can quickly uncover that your candidate wants to work somewhere where they can make a big impact. With this knowledge, you can then draw on your industry expertise to match your candidate with a role that they’ll find rewarding.

How would you describe the culture in the Amsterdam office?

There’s a great atmosphere in the Amsterdam office. Our management team are committed to supporting staff well-being. We’re provided with a subsidised healthy, organic lunch every day and staff are able to work from home if they need to.

It’s also an incredibly social environment. We have team-based targets which means we all need to work together closely to achieve great results. As a result, we’ve formed strong friendships and really enjoy each other’s company both inside and outside of the office. Every Friday, we all go out for drinks after work and we even have an annual office ski trip!

What is your advice to someone considering a career with Robert Walters?

If you’re an ambitious professional who enjoys building lasting relationships with people, then a career in recruitment can be incredibly rewarding.

One of the aspects that makes Robert Walters so unique is the extent to which our teams work together. It’s an incredibly supportive environment where the impact of your effort is not only visible but also rewarded.

Interested in a career with us? Please send an up-to-date CV to or call +31(0) 20 644 4655.

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