16th February 2018

Robert Walters’ Lions campaign shortlisted for UK Sponsorship Awards

British and Irish Lions 2017 sponsorship

Robert Walters has been shortlisted for the UK Sponsorship Awards 2018 in the category, Best Branded Sports Content, for our British & Irish Lions ‘Ultimate Fan’ social media campaign.

Now in its 24th year, the UK Sponsorship Awards recognise effectiveness and excellence across all sectors of the sponsorship industry.

The Best Use of Branded Content for Sports sponsorships category rewards brands for creative marketing campaigns where the client has had direct involvement in the funding and creation of the content.

Robert Walters is the first recruiter to be nominated for the award and has been shortlisted alongside a list of impressive brands including Etihad Airways, Evian, Carling and HSBC.

As an official sponsor of the British & Irish Lions 2017 Tour to New Zealand, Robert Walters ran an integrated social media campaign celebrating the Lions shared goal to field the best. Rugby fans were given the opportunity to win the trip of a lifetime to watch the Lions first test in New Zealand through the Robert Walters Ultimate Lions Fan Facebook competition. The ‘Ultimate Fan’ video showing winner Stuart Broad delivering his rousing speech reached over 3.7 million people and received 1.4 million views.

Stephen Edwards, Chief Marketing Officer at Robert Walters, commented: “We’re very proud that our ’Ultimate Lions Fan’ marketing campaign has been shortlisted for this prestigious award. We worked closely with the British & Irish Lions to produce the branded content and it was fantastic to see it go viral on social media.”


For further information, please contact:

Alan O'Doherty
Senior PR & Communications Executive,
T: +44 207 509 8839

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